Benefits of using SMS marketing
Here are some of the top benefits of using SMS marketing in your business.
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You can connect with your customers in a unique way.
SMS marketing is a unique opportunity to connect with your customers on an informal basis, said Leslie Crews, senior content strategist at BPC Content Co. “Text message marketing reduces the pressure of conventional correspondence like email or snail mail and helps to reduce the pressure already inherent to sales. People buy from you because they feel comfortable.”
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It has high open rates.
The average person checks their phone every 12 minutes, which leads to a nearly 98% open rate for text messages – much higher than the 20% average for email campaigns. SMS marketing also eliminates the risk that your messages will land in the spam folder.
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SMS marketing is personal.
Engagement marketing is becoming the order of the day. Consumers are rejecting traditional marketing techniques in favour of companies that connect with them on a personal level, and what’s more personal than a text message?
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It puts you in front of your customers.
An age-old best practice in marketing is to go where your customers are – and your customers are on their phones, where texts are immediately visible.
There is a concern that mobile marketing is invasive, but Maria Kiagias, founder of Social Gold, said that responsibility and restraint are key. “It’s how you use it that counts. Get in the mind of your customer [and] don’t abuse the technology.”
Key takeaway:
SMS or text message marketing is highly effective because of its high open rates, as long as the texts are relevant and engaging to your audience and you don’t send them too many messages.
If you have any questions about using SMS marketing in your business, simply hit reply and I’d be happy to answer them for you.
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